Forgotten Boardwalk Brewing Co is set to launch the first locally crafted, artisanal hard seltzer with J’aime Sparked Selzter. Brewed and canned at Forgotten Boardwalk Brewing’s Cherry Hill NJ location, J’aime creates a refreshingly dry and crisp alcoholic seltzer. This new package is slated for year round production and will join the Forgotten Boardwalk’s core line up of beer offerings such as Funnel Cake Cream Ale, 1916 Shore Shiver IPA, and What the Butler Saw Witbier.
From a taste standpoint, Forgotten Boardwalk’s head brewer, Evan Wasylyk took a contemporary approach with a flavor profile that is designed to resonate with millennial drinkers by combining a layered culinary combination with refreshing cold brew tea. “The idea behind the brand really came from Evan trying to dial in a dry and refreshing product. There are so many alcoholic seltzers that just resonate on the palate as overtly sweet. Forgotten Boardwalk is producing a refreshing product that is not cloying with sugared sweetness. “Forgotten Boardwalk’s seltzer is delicious citrus of tangerines, a gentle berry crispness of hibiscus that finishes crisp & refreshing with notes of apple and pear,” said Jamie Queli, CEO of Forgotten Boardwalk Brewing.
The core differential for the brand is its use of cold brew tea. Forgotten Boardwalk teamed up with Tavalon Tea and worked with their tea sommelier, Chris Cason, to find the appropriate flavor profile for this project. This first flavor to be launched will be Tangerine Rose with Hibiscus and White Tea. Tavalon Tea and Forgotten Boardwalk are continuing to work together towards the development of other flavors and intend to launch new flavors in the near future.
From a branding standpoint, Forgotten Boardwalk teamed up with local NJ artist, Local Summer’s Chris Lands. The duo decided to defy convention and design a bold, vibrant, youthful and eye catching label to grab shopper’s attention. The duo also decided to place the product into a larger, 16 ounce can. “Both Chris and myself agreed that we disliked the slim cans that a majority of alcoholic seltzers are packaged in. We almost feel silly holding such a small can. We wanted to create a package that speaks to the active lifestyle of consumers who value outdoors and don’t necessarily want to carry around numerous small cans, but rather a few larger ones on their adventures,” says Jamie Queli. “The name, J’aime, is French for Love. Chris Lands did a wonderful job in the simplicity of bringing the branding together. The logo is adorned with sparks and the tagline speaks to the brand name: The Spark You Love”
J’aime Sparked Seltzer has seen some limited distribution as well as being sampled within the tasting room at Forgotten Boardwalk’s Cherry Hill NJ facility. “The response has been tremendous so far from the consumer as well as the retailers,” states Queli. Forgotten Boardwalk will be distributing the product on a very limited basis at first in order to keep up with production and supply.
From outdoor yoga to beach front happy hours, J’aime will provide drinkers with a tasty local alternative to wine and spirits. The hard seltzer segment has exploded over the last year and shows no signs of slowing down and J’aime Sparked Seltzer is here to stay.
You can find J’aime Sparked Seltzer on tap at the following locations:
Farm and Fisherman - Cherry Hill
Wingcraft - Atlantic City
End of Elm - Morristown
The Mohawk House - Sparta
Midland Brew House - Saddle Brook
The Office Beer Bar & Grill – Ridgewood
You can find J’aime Sparked Seltzer in cans at the following liquor stores:
Bottle King Locations: Glen Rock, Livingston, Wayne, Hillsdale, Glen Ridge, Ledgewood, Morris Plains, Ramsey, Chatham
Wegman Locations: Cherry Hill, East Hanover, Montvale
Joe Canal Egg Harbor Locations: Fire Road & Black Horse Pike.
If there are any further questions or concerns they can be directed to Jamie Queli of Forgotten Boardwalk at (856) 437-0709. Photos courtesy of Forgotten Boardwalk and credit to "Laurel Imagery"